Tag Archives: MOGASA

The Original PennySaver Celebrating 50 Years of Savings

The Largest Direct Mail Shopping Publication in the U.S. Continues to be Invaluable Resource for Local Businesses and Shoppers

BREA, CA (MARCH 19, 2012) – The Original PennySaverTM, a Harte-Hanks (NYSE: HHS) company, is celebrating 50 years of helping people save money in their own neighborhoods. Since its inception in 1962, the iconic company has been the leader in servicing its local communities with classifieds, coupons, and deals for everyday needs. With more than 780 local editions and a reach of more than nine million circulation in California, The Original PennySaver is not only the largest direct mail shopping publication in the U.S., but it is also a brand whose classifieds have helped shape the lives of many.

In addition to its print shopping publications, The Original PennySaver has an impressive Web presence at PennySaverUSA.com and its associated websites. In April 2011, the company launched SaverTime.com, the hyper-localized daily deal site for California residents offering deals on everyday items, with nearly 30 local daily deal offerings.

“For 50 years, The Original PennySaver has been the expert in local classifieds, coupons and savings,” said Loren Dalton, President, Shoppers Digital and Senior Vice President, Sales and Marketing, California Shoppers. “We continue to be an affordable and effective resource for local businesses, and shoppers look forward to the savings offered in our print and online publications each week.”

The Original PennySaver has always been the champion of the little guy, trying to level the playing field for small businesses through print and online classifieds and coupons that are tailored to a specific targeted local community.  Other small business resources from PennySaverUSA include PowerSites® and PowerClicks®.  PowerSites are websites built and hosted by PennySaverUSA to give local businesses an instant online presence. PowerClicks lets the pay-per-click advertising be handled by PennySaverUSA so that small businesses can be more readily found by users of major search engines.

“I am very happy with my company’s PowerSite powered by PennySaverUSA, and believe it is the main reason I am getting more and more calls every week,” said Matilde Gutierrez of Matildes Housecleaning in San Diego, California.  “In fact, I have been so busy that I have had to hire an additional staff person to support the business.”

Consumers have also remained loyal to PennySaverUSA advertisers, because they know that the small business offers found in print and online are not only credible, but are also valuable resources in their own communities.

“There are lots of interesting things for sale or even free,” said long-time PennySaverUSA reader Gail Powell of San Diego. “I have found roommates, purchased automobiles, clipped lots of coupons and even found jobs!”

Reading The Original PennySaver weekly is a ritual for many and often evokes nostalgic memories from the past such as buying that first car or finding a family pet.  It’s become so engrained in pop culture that movies such as Juno, books such as It Chooses You by Miranda July, and TV shows such as Saturday Night Live and Two and a Half Men have featured references to The Original PennySaver.

When reflecting on the past and looking toward the future, Dalton said, “Our mission of connecting buyers and sellers at the local level has not, and will not, change. We are grateful to our loyal advertisers, readers, site visitors, mobile users and employees who have been so critical to our success for the past 50 years, and we look forward to an even more exciting future.”

Company Origins

In 1962, Bob DeMarco launched the Huntington Beach PennySaver in California. A showcase for local businesses, customers used to go to DeMarco’s office and wait in line, cash in hand, to place their ads. Demand was so strong, that at his noon deadline at the end of each week, he would have to lock his doors. The Original PennySaver, as we know it today, follows a similar format as the original Huntington Beach PennySaver.

Company Milestones

­1962 –  Bob DeMarco launches the Huntington Beach PennySaver in California.

1973 – Harte-Hanks, a worldwide direct and targeted marketing company, purchases PennySaver from DeMarco.

1989 –  Harte-Hanks-owned PennySaver Group boasts a California shopper circulation of 3.3 million.

1996 – PennySaver launches its online presence with PennySaverUSA.com.

1997 – Harte-Hanks acquires the Vista-based PennySaver publication from ABC Inc., a subsidiary of Walt Disney Co.

2003 – PennySaverUSA breaks the Guinness World Record for the World’s Largest Temporary Coin Mural.

2004 – PennySaverUSA receives the Better Business Bureau Torch award in recognition of outstanding ethical business practices and commitment to service within the San Diego community.

2004 – PennySaverUSA breaks the Guinness World Record for the World’s Largest Permanent Coin Mural.

2005 – PennySaverUSA breaks the Guinness World Record for the World’s Largest Piggy Bank.

2008 – PennySaverUSA launches PowerSites product to help local businesses launch websites and connect with customers on the Internet.

2010 – PennySaverUSA launches PowerClicks product to help local businesses get found on search engines like Google, Bing and Yahoo!.

2011 – PennySaverUSA launches SaverTime.com, a hyper localized daily deal site in California that offers savings on everyday expenses.

2011 –​   PennySaverUSA debuts two apps for iPhone and Android.  MOGASA helps users navigate the garage sale landscape with thousands of nationwide garage sale listings and Cha-Ching is a local coupon-finding app for those who enjoy scoring discounts and living large on less.

2012 – PennySaverUSA boasts more than 780 local editions and a reach of more than nine million circulation in California.

- more –


PennySaverUSA.comand its Florida-based sister publication, TheFlyer.com™ are leading single print publications. The two publications reach over 11.2 million U.S. addresses every week. For fifty years, the PennySaver has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds. Known as PennySaverUSA.com online, readers are enjoying the same local values as the publication has been trusted to deliver for decades. On the web, PennySaverUSA.com and TheFlyer.com are advertising portals bringing users local online classifieds, business listings, online coupons, and a range of business products and services like PowerSites™ that help small and medium size businesses build websites and establish a web presence to improve lead generation. For more information, visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.


Harte-Hanks, Inc. (NYSE: HHS) is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.  Visit the Harte-Hanks® Web site at http://www.harte-hanks.com or call (800) 456-9748.


Karyn Ravin

Maletzky Media for PennySaverUSA



Rating 3.00 out of 5

MOGASA’s Shopping Tips for Finding Valentine’s Gifts at Garage Sales

PennySaverUSA’s garage sale mobile app MOGASA will provide a guest blog post each Tuesday. Enjoy …


Vintage items like this owl from our blogger partner Thrift Core make good Valentine's gifts.

Romance and garage sales? You don’t often hear these phrases paired together, but MOGASA wants to change that because we believe thrifty can be thoughtful. Find a gift this year that will truly speak to your Valentine’s heart when you give something uniquely theirs that you found at a garage sale. MOGASA’s handy shopping tips will make romance come easy.

Getting Started

The week before you shop, look for neighborhood signs, ads in your PennySaver, and posts on the free MOGASA mobile garage sale app and pick a number of sales to visit. (Hint: MOGASA allows you to create easy driving maps to the sales you’re exploring.) For garage sales, the saying “The Early Bird Gets the Worm” holds true, so plan to hit the trails around 6AM to find the best stuff.

What to Shop for

There are a lot common items that you’ll see at almost every sale, and with a little love, they can be transformed into the perfect Valentine’s gift. Here are our top five picks.


To the right person, old books can, in fact, be sexy.

  1. Vintage jewelry – Often found in full boxes at estate sales. All these need is a little cleaning (Silver for Sale has great tips), and you’ll have a one-of-a-kind piece the recipient will treasure forever.
  2. Picture frames – There’s always a beautiful picture frame or two hiding in a yard sale. Dust it off, and then check out Funky Junk Interior’s 83 tips for unconventional picture frame uses. Or, just put a sweet picture in it.
  3. Porcelain or ceramic figurines – Have a friend who loves owls, rabbits, or the elusive unicorn? You can bet you’ll find one of these at a garage sale along your route, and our friend at Thrift Core has an excellent tutorial for transforming figurines from retro to chic in a few short minutes.
  4. Books – Avid reader on your list? Look no further than the book pile at your local yard sale. There’s sure to be a good James Patterson in there, and Joanne Palmisano author of Salvage Secrets has a great tutorial for creating a sweet reader’s gift basket with thrifted books.
  5. Vases – You can save on a beautiful flower arrangement when you pick up the vase at a yard sale. We bet every sale you visit will have one. Once you’ve chosen the vase that speaks to your heart, save even more when you get her favorite long stems at your local farmer’s market.

**Super shopper’s hint** Write out everyone you need to buy for and some highlights about what makes them unique, e.g., favorite color blue, loves owls, collects old records, this will make tracking down the perfect gift much easier.

We hope we’ve helped you create an unforgettable Valentine’s Day. Leave us a comment with what you’re giving your sweetheart for Valentine’s.  Happy treasure hunting!

Rating 4.00 out of 5

How-to throw a killer Super Bowl party on a budget

PennySaverUSA’s garage sale mobile app MOGASA will provide a guest blog post each Tuesday. Enjoy …

The biggest television event of the year is coming up this Sunday and you want to throw a party, but you just don’t know how to fit it in under your miniscule budget. Fear not! MOGASA (download now on iPhone or Android) is here with a few tips to help you host a killer Super Bowl party without breaking the bank to do so.

Simply follow these four steps and your Super Bowl party is bound to be a success.

  1. The TV is the star — The real key to any Super Bowl party is making sure all guests have clear visibility of the television. The main attraction of the evening is the TV, after all. You don’t need to buy a fancy new TV or stand, though. As long as you set up your current TV in a place that can be seen by all guests without obstruction, everyone will be happy. Just remember not to make the rookie mistake of putting the food or drinks in front of the television. That’s an automatic 15-yard personal foul penalty and might result in your guests ejecting you as host.


    Chips are a must at any good Super Bowl party.

  2. Stick to cheap comfort food – Exotic foods certainly have their place (who doesn’t love watching Iron Chef America), but a Super Bowl party isn’t one of them. Chips, burgers, hot dogs, French fries, pizza … those are the types of food you want at your party. And you don’t have to spend much to get them. Check out our Extreme Couponing blogger all-stars and read your local PennySaver. Then go to the grocery store with a strategy. If you use coupons and shop smart, you should be able to get all the food you need at a very low cost.
  3. Homemade decorations – It’s really not necessary to go out and buy party supplies for your Super Bowl party. You probably have everything you need right in your closet. Dig through your old stuff for anything blue (Giants) or red (Patriots) and use that stuff to decorate. To add a little flair, you can use MOGASA to find and visit some local garage sales on Saturday, and buy used football paraphernalia to accent the blue and red.
  4. Prizes – One of the easiest ways to keep people interested during your Super Bowl party (even if the game is a dud) is to have prize giveaways. For example, let everyone draw players names out of a hat and whichever player scores first, the person who picked his name wins a prize. The prizes don’t need to be fancy – think nerf footballs, koozies, playing cards, or other fun items you might have lying around the house you never use – but the point is having these types of fun little games throughout the party help build and maintain a festive atmosphere.

Now for the most important step of all that is completely free:

5. Have a good time – If you are enjoying yourself, everyone else will, too!

Rating 2.00 out of 5

Junk or Family Heirloom? How to Tell the Difference and Organize Your Home

PennySaverUSA’s garage sale mobile app MOGASA will provide a guest blog post each Tuesday. Enjoy …

We all have them hiding in our house…the nefarious junk drawers, junk boxes, and closet crannies, A.K.A., the places where things we don’t use go to die.  Today MOGASA (Download on iPhone or Android) is here to help you organize your home and separate the junk from the family heirlooms you might want to hold onto.

Getting startedmogasa-family-heirloom

Before you remove a single object from the junk drawer, you need to have an organization system in place for processing the items once you’re done. We recommend creating a box for junk, a box for donation or sale items, and a box for keepsakes or family heirlooms.  And be sure to take The Happy Housewife’s words of wisdom “If you aren’t going to keep an item, put it in the labeled container immediately.” Otherwise you’ll end up in “Maybe I’ll use this someday” limbo. Now, let the organization commence!

Junk or family heirloom? How to tell the difference.

We’ve lined up a few simple questions you should ask yourself that will make separating the junk from the keepsakes a breeze.

1.) Do I use it more than once a decade? – This should always be the first question you ask yourself. If the answer is yes, then you don’t need to feel guilty about holding onto it. Just find a destination for it in your home, besides the junk drawer. If the answer is no, move it into the donate/sell box if it has value, the junk box if it has none, or move to question 2 if you can’t decide.

2.) Does this item have potential historical significance? – We’ve all heard the stories about people getting rid of items that wound up being worth a fortune. Don’t let yourself make a decision you later regret. See an old crusty notebook? Thumb through it before tossing it aside. See if there is anything unique or interesting about it. If there is, do some research and find someone who may know more about the item. Who knows? It might be a rough draft of Earnest Hemingway’s first novel and you’ve just hit the jackpot.

3.) If my house was burning down and I could only grab a few things, would this be something I would take? According to Laura, blogger for Prepared Binder, “The difference between heirlooms and junk is the significance and emotional attachment we add to each item.” If this object is not something that would change your life if you lost it, you probably don’t need it. Move it into the donate or junk boxes. If you really have a hard time parting with it, take a photo of it so you can preserve the memory, without taking up space.

4.) Ask yourself, how will I use this and who will I pass this on to? This is where we get down to the really tough questions. First, how are you going to use this in your home? Don’t allow it to go back into hiding in your closet. If you’re holding onto an heirloom, but can’t use it yourself, pass it on to a family member who would love it now. If you can’t do either of these things, maybe it’s time to sell the item. After all, wouldn’t it mean more to your grandfather if you sold “the coin collection and take a trip with the proceeds,” as Laura of Prepared Binder recommends. Move it into the sell box.

Now you have three neatly organized boxes and all it took was four simple questions. Here’s what to do next.  First, take the junk box to the dumpster, now! If you don’t do it immediately, you’ll likely forget about it, and then guess what? You’ve got the makings of a new junk drawer. Next, load the sell box in your car and drop them off at your church or local Goodwill. If there are items you want to sell, post a free ad on PennySaver. Finally, take the heirlooms you’re holding onto and display them in your home or pass them down to a loved one who will cherish them.

Voilà! You’ve got one seriously organized home. Better Homes and Gardens cover, here you come.

Rating 4.00 out of 5

How-to keep your home organized

PennySaverUSA’s garage sale mobile app MOGASA will provide a guest blog post each Tuesday. The second one comprises tips for how-to get and stay organized. Enjoy …

Each episode of that classic little American cartoon G.I. Joe finished with the axiom “knowing is half the battle.”


Use a declutter calendar to keep your home organized.

Put in the proper context of this blog, it’s more appropriate to say “organizing is half the battle,” and we covered that topic in Part I of our organizing your home series last week.

It’s the other half of the battle we are delving into this week, and that’s staying organized. In many ways it’s actually easier to get organized in the first place than it is to maintain that organization, but we do have a few tips to help you out:

  1. Utilize a declutter calendar to keep yourself on track. If you stick to the calendar, you will be forced to constantly keep up with your organization and won’t let it slide to the point it becomes overwhelming. This tip comes from MOGASA Facebook fan Annie Lema, who even found some free downloadable declutter calendars online for you to use.
  2. Make organization part of your routine. Wake up. Brush your teeth. Get dressed. Organize whatever you left out the night before. By training yourself to follow that same routine every day, it will become second-nature to remain organized.
  3. Share the organizational responsibilities. If you have a roommate, a spouse or children, this tip is a must. If only one person in the household is doing the organizing, it will quickly become daunting and probably won’t last. Getting everyone involved is the best way to stay organized. At the very least, it prevents arguments from arising when your hubby can’t find where you placed his golf clubs.
  4. Make an inventory of the items you have in your fridge and pantry. As they run out check them off the list. On your next shopping trip, that will serve as your shopping list. This will keep you from disintegrating into disorganization in your kitchen, which sets the tone for the rest of the house. This tip comes from MOGASA blog partner Adventures of the Mommy Homemaker.
  5. Put new items away immediately. The fastest way to falling back into your disorganized ways is to let those new Christmas or birthday gifts pile up. Every time you bring something new into the house, you should fit it into your organizational plan. Otherwise, it will begin to decay the order you have established with the rest of your house and lead to chaos.

Now that we’ve aided you in organizing your home and keeping it organized, next week’s MOGASA blog will focus on helping you figure out the difference between a family heirloom and junk.

Rating 4.00 out of 5

How-to organize your home

PennySaverUSA’s garage sale mobile app MOGASA will provide a guest blog post each Tuesday. The first one comprises tips for how-to organize your home. Enjoy …

organize your home

Take control of your home before it takes control of you.

If you’re like many of us, the New Year’s resolution at the top of your list is to finally organize your home. But this is a task much easier said than done. If cluttered closets and crowded garages leave you feeling overwhelmed, we completely understand. MOGASA (Download for iPhone or Android) is to the rescue with Part 1 of our How-to organize your home series to make any mess seem less daunting.

Part 1: Filtering (AKA, get rid of what you don’t use):

The first step in any organization project is to filter out what you don’t need or use. Follow these simple tips, and you’ll have more room to work with in no time.

  1. For every new item you take in, commit to getting rid of something old – this works great for bringing in all your new Christmas clothes and gadgets to keep your stuff from multiplying.
  2. If you don’t use it, lose it –- Meaning, if it’s been over a year since you’ve laid eyes on something, it might be a good idea to toss it. “But what if it’s valuable?” –See tip 3.
  3. Make a donation and garage sale pile- Make a little money and give back while you organize. Put the items you’d like some cash for in a garage sale pile and the others in a donation pile.
  4. Host a garage sale — Post your ad for free on PennySaverUSA.com or on MOGASA (watch our how-to video), and we’ll send you shoppers eager to pay for your unwanted goodies.

For more great tips on kicking clutter to the curb, you won’t want to miss Take Care of It Today: Organized 365 from the Happy Housewife and Clear the Clutter: Sell or Donate One Big Thing from Small Notebook.

Stay tuned for next week’s Part 2 of this series when we’ll discuss how to get and stay organized now that we’ve cleared out the clutter.

Rating 3.00 out of 5

Save Money Monday: Going to garage sales

First of all: Happy New Year to all the PennySaverUSA blog readers!

Since Monday was a holiday, Save Money Monday comes a bit late this week. That’s okay, though, because we’ve got something really special for you today.mogasa_garage_sale_app_300x250

Usually in Save Money Monday, we focus on the most effective couponing methods, but there are many different ways to save money. One of the best is by going to garage sales and buying quality used items at a fantastic price.

Thankfully, the days of having to drive around aimlessly in search of garage sale signs are over. PennySaverUSA has a new mobile garage sale app, called MOGASA, available for download from iPhone or Android that allows you to find and get directions for garage sales anywhere in the United States. You can also advertise your garage sales on the app just by registering.

The best part … the app is completely free!

With thousands of nationwide listings, MOGASA is a must-have mobile resource for garage sale enthusiasts. And if you are interested in saving money, and aren’t one yet, it would behoove you to quickly become a garage sale enthusiast.

Whether you are in need of home decorating items, tools, clothes, toys, collectibles, furniture, or just about anything; a garage sale is an excellent place to search for the items you need without spending much money.

Save Money Monday will return to it’s regularly scheduled time slot next week and resume tips and ideas for couponing, but every Tuesday, PennySaverUSA will dedicate the PennySaverUSA blog to MOGASA with tips and ideas for going garage sale hunting.

Rating 3.00 out of 5

Congratulations to the Craftmas contest winner

The creativity of our readers never ceases to amaze us. The sheer volume of incredibly artistic and beautiful holiday crafts entered into the PennySaverUSA.com and MOGASA Craftmas contest was a testament to just how much talent is possessed by the PennySaverUSA community.craftmas-contest-winner

The only downside to having so many fantastic submissions is that it made it so difficult on the judges to pick a winner. It was a long, arduous process, but in the end the judges came to a unanimous decision.

Without any further ado, it’s time to announce the Craftmas champion – Sheila and Laura R.! They created an adorable miniature Christmas scene complete with stockings, tree, fireplace, sofa, pets, wreath, cookies and, of course, gifts.

While Sheila and Laura R. took home the cash prize, the judges did want to at least give an honorable mention to three other contestants, whose crafts you can see on the image to the right below the winner’s craft:

  • Nancy L.
  • Veronica F.
  • Tricia F.

Please visit the PennySaverUSA Facebook gallery to see all the entries, or click on the image to the right.

If you didn’t win this PennySaverUSA.com contest, we will be launching a new one next week, so please come back to the blog to get the details.

Happy Holidays everyone!

Rating 3.00 out of 5

Final chance to enter the Craftmas online contest

Twas the eve before Craftmas eve and Penny the Pig’s face was filled with glee … PennySaverUSA’s online contest had so many incredible entries for him to see!

The quality of the submissions has truly made the PennySaverUSA staff proud and in awe of the amazing talent displayed by our readers.


Visit the PennySaverUSA Facebook page to see all the entries.

So far, over 150 entries have been collected and the task of picking the winner will be extremely difficult. But we only expect the job of the judges to get harder over the next two days. That’s because the Craftmas online contest doesn’t end until Dec. 29!

Yep, you heard right, you have until Dec. 29 to submit a photo of your holiday craft. The prize for the winner is $250 – unless you have downloaded our free mobile garage sale app MOGASA on your iPhone or Android. If you are a MOGASA user, you will receive a $300 cash prize.

With the competition so tough right now, your best bet is to make a very unique holiday craft. Not to say that the multitude of wreaths, snowmen and gingerbread houses we’ve received aren’t awesome, because they are, but the more original the idea, the more it will stand out.

Don’t forget to post your seasonal craft photo on the PennySaverUSA Facebook wall and view all the entries on the PennySaverUSA Facebook page photos tab.

Rating 2.00 out of 5

Enter the Craftmas online contest for a chance to win a cash prize

An amazing 2011 slate of PennySaverUSA.com online contests is coming to a close, but not without one last incredible online contest.

PennySaverUSA and MOGASA are pleased to present the Craftmas Contest!

craftmas contest

Win up to $300 by entering our Craftmas Contest.

All you have to do is show us your holiday spirit by sending us a photo of a seasonal craft you’ve created before December 29, 2011, and enter it through our online contest form.

Submissions will be scrutinized by a panel of PennySaverUSA judges (don’t worry, we’re not Grinches), and one winning entry will be chosen and announced on Friday, Dec. 30.

The winner will take home a $300 cash prize if they have downloaded our free mobile garage sale app MOGASA for iPhone or Android and $250 if they haven’t. That should help alleviate those bills coming in around the New Year!

Our previous two online contests were among the most successful in PennySaverUSA.com history and we hope to build that momentum with our Craftmas Contest!

We encourage all participants to also post their seasonal craft on the PennySaverUSA or MOGASA Facebook wall and provide a short description of what it took to make the craft.

Alright, enough yapping from us, you’ve got work to do, creating that seasonal craft masterpiece.

Good luck!

Rating 2.00 out of 5