Tag Archives: customer loyalty programs

Save Money Monday: Sign Up For Customer Rewards Programs!

Free Customer Rewards/Loyalty Programs are now being offered by many different types of businesses. If you are a frequent shopper, or if you think there is any chance you will be returning to the establishment in the future, then it is worth the few minutes it takes to sign up for a Free Customer Rewards/Loyalty Program. This week’s Save Money Monday post from Dottie Hobbs at PennySaverUSA.com will explain all the advantages of signing up for these Customer Rewards/Loyalty programs.

First off, what is a Customer Rewards/Loyalty Program?

  1. It gives consumers what they want, the incentive to frequent a business.
  2. It also gives merchants what they need, profitable customers who keep coming back.

The practice is common among book and music retailers, and ranges from large chains to independent retailers. In some instances, the customer purchases the card and receives a percentage discount on all purchases for a period of time (often one year), while in other instances, a customer receives a one-time percentage discount upon reaching a specified purchase level. (For example, a bookseller’s loyalty card program might provide a customer with a 10% off coupon once the customer has spent $200 at the bookseller.) Major retailers Best Buy and Sears offer loyalty programs that offer points redeemable for dollar-amount discounts after accumulating a set number of points along with other discounts from time to time. Independent hardware stores such as Ace Hardware and True Value added customer loyalty programs in order to compete more effectively against larger chains.

Three easy steps to help you save money when you use a Customer Rewards/Loyalty Program:

  1. Sign up for any free business rewards program offered to you.
    Even if you are a rare customer, having a rewards card for the business will eventually net you some coupons, discounts and maybe even freebies.
  2. Create a Gmail address just for your customer reward programs.
    It is very important to be cautious about giving out your personal information, and if you want, you can always make up an email address. In most cases the programs benefits are “virtual” meaning they do not require contact with your identity.
  3. Check that Gmail account for coupons and offers when you are ready to shop/or purchase a service.
    If the thought of keeping track of all these cards or bulking up the size of your wallet is overwhelming, then try using justoneclubcard.com to cut down the size of your wallet by up to 87% by literally combining up to eight rewards cards onto a single card.

Customer Advantages:

Some personal examples of rewards programs are the local fast food frequent buyers card. After five lunch entree purchases get $1.00 off the next one and after ten lunch entree purchases get one free. The local car wash has a frequent wash card, after eight get the ninth free, (I love that one!) After spending $100.00 at a local department store, either spent all at once or a combined total, I have been emailed a $10.00 reward coupon good toward anything I purchase on my next visit. Movie theaters often offer a free popcorn or drink after so many movie tickets are purchases. These are just a few examples of what you can save/receive if you ask for a free customer card or sign up with the rewards program. Sometimes you are given a bonus at the time you sign up, 10% off your immediate purchase, or a free gift.

Business Advantages:

These programs are a potent tool to attract new customers, reward existing customers, move inventory, increase spending and gather the data needed to make better business decisions. Statistics show that customers who belong to a Reward/Loyalty Program visit a business twice as often, and spend four times as much. It is a powerful means for a merchant to mold consumers’ purchase habits as well as capture, process, manage and report consumer demographics and transactions data. A merchant’s brand is reinforced and the customers are likely to buy more and more often.
It pays to build loyalty. In a well constructed loyalty card program, a customer will spend between 20% and 25% more each visit. By retaining just 5% more customers, a company can double its profits. 68% of consumers say that they spend more when participating in Loyalty Programs.

The 5 Best Reward/Loyalty Programs:

  1. Starbucks
  2. Best Buy
  3. Neiman Marcus InCircle
  4. National’s Emerald Club
  5. Intercontinental Hotels Priority Club Rewards

The 5 Worst Reward/Loyalty Programs:

  1. Celebrity Crusie Lines’ Captain’s Club>
  2. Subway
  3. Amtrak Guest Rewards
  4. Any Supermarket Card
  5. Sofitel Hotels A Club

Dottie Hobbs, Customer Service RepresentativeDottie Hobbs is a Customer Service Representative at PennySaver USA, California’s leading resource in print, online, and mobile for hyperlocal advertising, local coupons, classifieds, and business listings.

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