PENNYSAVERUSA.COM LAUNCHES NEW MOBILE WEBSITE FOR USERS TO BROWSE AND SHARE LOCAL ONLINE CLASSIFIEDS WITH THEIR PHONES

PennySaverUSA.com’s Mobile Website Allows On-the-Go Users to Access and Share Nearby Classifieds and Coupons

BREA, CA, February 7, 2011 (MARKET WIRE) – Harte-Hanks PennySaverUSA.com (NYSE: HHS), the leading provider of free online classifieds and online coupons, recently launched a new mobile website optimized to connect buyers and sellers on the go. Local businesses who advertise online at PennySaverUSA.com and in the PennySaver print publication can now contribute to the growing number of online classifieds and coupons available throughout the mobile website.

Users can access PennySaverUSA.com from any mobile device to find online classifieds listings for jobs, cars for sale, apartments for rent, and garage sales, along with thousands of online coupons from local businesses. Sellers are also able to use their phones to post free ads to the full site.

Additionally, each classified ad and coupon has social sharing built into the ad details. Users can share their findings and post them directly onto Facebook or Twitter.  Each ad or coupon can also be saved in a clipboard and shared through email.

“We’re excited to bring in social features onto our new mobile website.  We’re always looking for ways to easily connect buyers and sellers in their own neighborhoods, and this is an excellent way for online classifieds to reach out to a larger audience,” said Loren Dalton, President of PennySaverUSA.com. “Buyers can now easily find ads for items or services near them (or in a location they specify), and sellers can reach more buyers by using free mobile advertising.”

PennySaverUSA teamed up with Usablenet, a global technology leader for multichannel customer engagement, to build this mobile website, bringing mobile advertising to sellers. “PennySaverUSA’s mobile website empowers private sellers and local businesses to reach buyers in new ways through mobile phones,” commented Nick Taylor, President of Usablenet. “Particularly noteworthy, PennySaverUSA’s GPS functionality enables users to capitalize on local deals based on their current locations.”

Key features include:

  • Access to over one million mobile classifieds and mobile coupons nationwide
  • Search any location by zip code or city and state
  • Share ads and coupons on Facebook and Twitter
  • Create search alerts for new listings in a specific neighborhood
  • Use GPS to search for ads and coupons in your current location
  • Place a free online ad for a product or service

To access the mobile website, visit http://pennysaverusa.com from any mobile phone. For more information on the mobile site, please visit: http://pennysaverusa.com/mobile.

About PennySaverUSA.com™
PennySaverUSA.com is the leading single print publication together with its sister Harte-Hanks Shoppers Florida-based publication, TheFlyer.com™.  Since 1962, the PennySaver has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds. Now known as PennySaverUSA.com, readers are still enjoying the same local values as the publication has been trusted to deliver for decades. On the web, PennySaverUSA.com and TheFlyer.com are advertising portals bringing users local online classifieds, business listings, online coupons, and a range of business products and services like PowerSites™ that help small- and medium-size businesses build websites and establish a web presence to improve lead generation. For more information, visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.

About Harte-Hanks®

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.  Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, PennySaverUSA.com™, PowerSites™ and other names and marks.  All other brand names, product names, or trademarks belong to their respective holders.

About Usablenet

Usablenet is a global technology leader with nearly 200 Fortune 1000 clients. Usablenet’s technology platform allows leading companies in all sectors to rapidly deploy fully-functional, optimized versions of their website across multiple channels, including mobile phones, mobile applications, tablets, Facebook and other social media, and in-store kiosks, with minimal impact to the client’s IT resources. Usablenet customers include Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, Sprint, Tesco, Victoria’s Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in London and Venice. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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