Teams With at College Football Event to Promote Mobile Online Contest!

Fifty lucky football fans will have a chance to win $50 by texting which team they want to win Saturday November 6th’s game between UCLA and Oregon State University at the Rose Bowl. has teamed up with to interact with football fans at the game and fans watching at home to offer them a chance to win cash prizes.

BREA, CA – November 3, 2010 –, a Harte-Hanks, Inc. (NYSE: HHS) company, has teamed up with to bring together both the online classifieds brand and the social media sensation to the November 6th UCLA versus Oregon State University game at the Pasadena Rose Bowl through a mobile online contest.

Attendees of the Oregon State-UCLA game will be greeted by iWearYourShirt’s Evan White who will be promoting the online classifieds brand and spreading the word about the online contest. Meanwhile the East Coast half of the social marketing duo, Jason Sadler, will be plugging the online contest to fans watching at home and tuning in through their mobile phones via Twitter and Facebook.

College football fans will also get to participate in voting on which team they want to win the game. Fans will use their mobile phones to vote and receive a chance to become one of the fifty winners to receive $50.  Fans can vote by texting either BRUINS or BEAVERS to 48696, and their vote will automatically enter them into the online contest. Only one vote per person per mobile device will be entered into the contest. Standard carrier messaging rates do apply. This is the latest in a series of online contests. will be announcing the winners exclusively on their Facebook page.

Loren Dalton, President of, says, “We’re excited to work with the iWearYourShirt team in promoting our online classifieds and online coupons website through social media outlets.  It’s important to us to reach out to the generation who is constantly using mobile and social media to let them know about all the great features our website has to offer.  Whether you are a football fan, a texter, a tweeter, or none of the above, we have something for you on our online classifieds site.”

This is the first text message based online contest from Fifty winners will be notified with instructions on how to claim their $50 cash prize. The outcome of the poll will be announced exclusively on the Facebook Page.

For more information on the online contest and to view the complete online contest rules, please visit:

About™ is the leading single print publication together with its sister Harte-Hanks Shoppers Florida-based publication,™.  Since 1962, the PennySaver has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds. Now known as, readers are still enjoying the same local values as the publication has been trusted to deliver for decades. On the web, and are advertising portals bringing users local online classifieds, business listings, online coupons, and a range of business products and services like PowerSites™ that help small- and medium-size businesses build websites and establish a web presence to improve lead generation. For more information, visit us online at or

About Harte-Hanks®

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.  Visit the Harte-Hanks Web site at or call (800) 456-9748.

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